Why We Use Icelandic Moss in Our Hair and Body Care Products
At Moo & Yoo, we believe in harnessing the power of nature to create products that are gentle, effective and kind to the planet. During our research into natural ingredients, one botanical in particular stood out to us: Icelandic moss.
Despite its name, Icelandic moss is actually a type of lichen that grows in mountainous regions across northern countries, including the UK under the right conditions. Known for its resilience, it only thrives in areas with clean, unpolluted air and cannot survive near cities. This makes it a true symbol of purity and sustainability.
Responsible Sourcing of Icelandic Moss
Our commitment to sustainability and ethical practices guides every decision we make. When sourcing Icelandic moss, we wanted to ensure that the natural environment was respected and preserved.
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The moss is responsibly harvested between May and October.
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Once collected, it is cleansed of impurities.
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It is then gently sun-dried or air-dried to maintain its natural properties for later use.
By carefully selecting our suppliers, we make sure they share our values and uphold the same respect for nature that we do.
Benefits of Icelandic Moss for Hair and Skin
Icelandic moss has been celebrated for centuries for its soothing, moisturising and anti-inflammatory properties. These qualities make it a powerful ingredient for both hair and skin care.
When we launched Moo & Yoo, we began with a small range of just seven hair products. We knew we wanted ingredients that would be:
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Suitable for all hair types
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Gentle on sensitive skin
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Beneficial for both scalp health and hair nourishment
Icelandic moss proved to be the perfect fit. Its anti-inflammatory benefits help maintain a healthy scalp, while its natural hydrating properties keep hair and skin soft, smooth and nourished.
A Staple Across Our Collections
As our business grew, we expanded from hair care into body care products. It was clear that Icelandic moss should remain at the heart of our formulations. Today, it is one of our signature natural ingredients, used across our ranges to deliver gentle, effective care that works in harmony with nature.
We fell in love with this extraordinary lichen early on, and it continues to reflect the values we built Moo & Yoo upon: purity, sustainability, and conscious beauty.
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