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Our Values

Studio shot of mother and daughter Suzie and Olivia. Both have long blond hair in loose waves, smiling at the camera

Introducing

Our Values

Our luxury products have been in development for three years, working closely with cutting edge laboratories in the UK. The Moo & Yoo product range has been formulated and developed with hairdressers, beauticians and chemists who specialise in working with natural products. We use only high-quality ingredients with nothing watered down. We do not use aggressive ingredients and our product performance is balanced equally with our ethical commitment.

CERTIFICATION

B Corp Certification

Moo & Yoo has officially achieved B Corp certification! This means we’ve joined a select group of companies worldwide that are truly committed to balancing purpose with profit, all while meeting the highest standards for social and environmental impact.

For us, sustainability has always been at the core of what we do - from our vegan, cruelty-free products to our commitment to using eco-friendly packaging like our recyclable glass bottles. This certification is a huge motivation to keep pushing the boundaries of what it means to be a responsible beauty brand and lead the way towards a greener, more ethical beauty industry.

For more information on our B-Corp journey please see our 'Sustainability Report' and 'Impact Report'.

Miracle milk in a glass bottle with a loch and a scottish castle in the background

95%+ Natural

Ingredient's From Renewable Sources

Our ingredients are sustainable and sourced from renewable sources. Our products (except hair spray) are made from 95%+ natural derived ingredients. We define “natural derived ingredients” as those which 100% of the molecule comes from a plant, non-petroleum mineral, water, and other natural sources, obtained through “clean” chemical reaction. Our hair spray is made from 86% natural derived ingredients. Read more in our Journal under our section 'Sustainability'.

SAY NO TO ANIMAL TESTING

Vegan & Cruelty Free

Our products are Vegan and cruelty free. None of our products or ingredients are tested on animals and we will not sell to any countries that would test our products on animals.

All of our products are 100% vegan, made with the finest ingredients available. Read more about our natural ingredients on our Journal section 'Sustainability'.

a highland cow looking towards the camera standing in the water with hills in the background
Our soothing bath salts in a glass jar on a rock in the foreground, a beach cove as the backdrop

Recyclable

Sustainably Packaged

We care about our planet and our commitment to using recyclable materials is uncompromising. We only use glass bottles and jars for all of our products. Glass is a naturally derived material that is 100% recyclable. Further, we have also minimised any additional unnecessary packaging and boxes. We encourage you to keep your pump and re-use as often as you can. Our bottle and jar lids are made of 100% recyclable aluminium. We also transport our products in recyclable cardboard.

Enviromentally Friendly

No Aerosols

We do not use aerosols in any of our products. These are harmful to the environment as they contain hydrocarbons and/or compressed gasses, recognised for their contribution toward global warming. Even the most modern aerosols emit volatile organic compounds that contribute to ground level ozone levels (primary source of asthma inducing smog).  All of our sprays are supplied in an environmentally friendly and recyclable spritz/atomiser dispenser. Read more about why we don't use aerosols in our Journal post 'Why We Are Aerosol Free'.

Our hair spray in a glass bottle on a small rock peaking out onto the loch with the water surrounding it and munros in the background
arial view of a dense forest full of pine trees

One Tree Planted

Made with Integrity

No company is perfect. We have to make small compromises to make sure our products perform to a high level. We do continually strive to seek out new natural ingredients, preservatives and utilise new technology to make our products the best they can be. We can promise you, however, that our commitment is unwavering to buying ethically, recycling and working with our charitable partners to give back.

We care deeply about the planet and creating a business that gives back to nature. That is why we are so happy to be partnering with one tree planted to plant a tree for every online order that we receive. Trees clean our air and water, create habitats for biodiversity & contribute to our health and well being. We are honoured to have reforestation through One Tree Planted as an integral part of our business model.

Charitable Partners

Giving Back

Giving back is a huge priority for us here at Moo & Yoo. We are proud to work with a wide range of local and national charities who share our values and ambition in supporting communities and people in need. Throughout the year we work with a variety of charitable partners such as Edinburgh Women's Aid and MindOut the LGBTQ+ Mental Health Charity.

the moo and yoo fam,ily on the scottish east coast with the dogs. There is a wooden cabin on the right, the beach in the background and they are standing on the hill, talking and laughing together. The family consists of Ali (left), Scott (middle left), Suzie (middle right) and Olivia (far right).