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Our Values


Our Values

Our luxury products have been in development for three years, working closely with cutting edge laboratories in the UK. The Moo & Yoo product range has been formulated and developed with hairdressers, beauticians and chemists who specialise in working with natural products. We use only high-quality ingredients with nothing watered down. We do not use aggressive ingredients and our product performance is balanced equally with our ethical commitment.


Vegan & Cruelty Free

Our products are Vegan and cruelty free. None of our products or ingredients are tested on animals and we will not sell to any countries that would test our products on animals.

All of our products are 100% vegan, made with the finest ingredients available. Read more about our natural ingredients on our blog, 'Ingredient Profiles'

95%+ Natural

Palm Oil Free

Our ingredients are sustainable and sourced from renewable sources. Our products are palm oil free. Our products (except hair spray) are made from 95%+ natural derived ingredients. We define “natural derived ingredients” as those which 100% of the molecule comes from a plant, non-petroleum mineral, water, and other natural sources, obtained through “clean” chemical reaction. Our hair spray is made from 86% natural derived ingredients. Read more on our blog 'Why We Are Palm Oil Free'

Enviromentally Friendly

No Aerosols

We do not use aerosols in any of our products. These are harmful to the environment as they contain hydrocarbons and/or compressed gasses, recognised for their contribution toward global warming. Even the most modern aerosols emit volatile organic compounds that contribute to ground level ozone levels (primary source of asthma inducing smog).  All of our sprays are supplied in an environmentally friendly and recyclable spritz/atomiser dispenser. Read more about our Hair Spray on our blog.


Sustainabily Packaged

We care about our planet and our commitment to using recyclable materials is uncompromising. We only use glass bottles and jars for all of our products. Glass is a naturally derived material that is 100% recyclable. Further, we have also minimised any additional unnecessary packaging and boxes. We encourage you to keep your pump and re-use as often as you can.  Our bottle and jar lids are made of 100% recyclable aluminium. Our labels printed on recycled paper using vegetable based inks. We also transport our products in recyclable cardboard.

One Tree Planted

Made with Integrity

No company is perfect. We have to make small compromises to make sure our products perform to a high level. We do continually strive to seek out new natural ingredients, preservatives and utilise new technology to make our products the best they can be. We can promise you, however, that our commitment is unwavering to buying ethically, recycling and working with our charitable partners to give back.

We care deeply about the planet and creating a business that gives back to nature. That is why we are so happy to be partnering with one tree planted to plant a tree for every online order that we receive. Trees clean our air and water, create habitats for biodiversity & contribute to our health and well being. We are honoured to have reforestation through one tree planted as an integral part of our business model.


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