Our Values
Introducing
Our Values
Our luxury products have been in development for three years, working closely with cutting edge laboratories in the UK. The Moo & Yoo product range has been formulated and developed with hairdressers, beauticians and chemists who specialise in working with natural products. We use only high-quality ingredients with nothing watered down. We do not use aggressive ingredients and our product performance is balanced equally with our ethical commitment.
CERTIFICATION
B Corp Certification
Moo & Yoo has officially achieved B Corp certification! This means we’ve joined a select group of companies worldwide that are truly committed to balancing purpose with profit, all while meeting the highest standards for social and environmental impact.
For us, sustainability has always been at the core of what we do - from our vegan, cruelty-free products to our commitment to using eco-friendly packaging like our recyclable glass bottles. This certification is a huge motivation to keep pushing the boundaries of what it means to be a responsible beauty brand and lead the way towards a greener, more ethical beauty industry.
For more information on our B-Corp journey please see our 'Sustainability Report' and 'Impact Report'.
95%+ Natural
Ingredient's From Renewable Sources
Our ingredients are sustainable and sourced from renewable sources. Our products (except hair spray) are made from 95%+ natural derived ingredients. We define “natural derived ingredients” as those which 100% of the molecule comes from a plant, non-petroleum mineral, water, and other natural sources, obtained through “clean” chemical reaction. Our hair spray is made from 86% natural derived ingredients. Read more in our Journal under our section 'Sustainability'.
SAY NO TO ANIMAL TESTING
Vegan & Cruelty Free
Our products are Vegan and cruelty free. None of our products or ingredients are tested on animals and we will not sell to any countries that would test our products on animals.
All of our products are 100% vegan, made with the finest ingredients available. Read more about our natural ingredients on our Journal section 'Sustainability'.
Recyclable
Sustainably Packaged
We care about our planet and our commitment to using recyclable materials is uncompromising. We only use glass bottles and jars for all of our products. Glass is a naturally derived material that is 100% recyclable. Further, we have also minimised any additional unnecessary packaging and boxes. We encourage you to keep your pump and re-use as often as you can. Our bottle and jar lids are made of 100% recyclable aluminium. We also transport our products in recyclable cardboard.
Enviromentally Friendly
No Aerosols
We do not use aerosols in any of our products. These are harmful to the environment as they contain hydrocarbons and/or compressed gasses, recognised for their contribution toward global warming. Even the most modern aerosols emit volatile organic compounds that contribute to ground level ozone levels (primary source of asthma inducing smog). All of our sprays are supplied in an environmentally friendly and recyclable spritz/atomiser dispenser. Read more about why we don't use aerosols in our Journal post 'Why We Are Aerosol Free'.
One Tree Planted
Made with Integrity
No company is perfect. We have to make small compromises to make sure our products perform to a high level. We do continually strive to seek out new natural ingredients, preservatives and utilise new technology to make our products the best they can be. We can promise you, however, that our commitment is unwavering to buying ethically, recycling and working with our charitable partners to give back.
We care deeply about the planet and creating a business that gives back to nature. That is why we are so happy to be partnering with one tree planted to plant a tree for every online order that we receive. Trees clean our air and water, create habitats for biodiversity & contribute to our health and well being. We are honoured to have reforestation through One Tree Planted as an integral part of our business model.
Charitable Partners
Giving Back
Giving back is a huge priority for us here at Moo & Yoo. We are proud to work with a wide range of local and national charities who share our values and ambition in supporting communities and people in need. Throughout the year we work with a variety of charitable partners such as Edinburgh Women's Aid and MindOut the LGBTQ+ Mental Health Charity.