
Our Story: Naturally Strong. Unapologetically Real.
Luxury Haircare That Feels Like You
Moo & Yoo began with a shared struggle and a lifelong love for hair.
Olivia spent much of her childhood in Suzie’s salon, playing hairdressers with her best friend and watching transformations unfold in the chairs around her. Those early memories, filled with creativity, self-expression and the joy of helping people feel like their best selves, planted the seed for what would become Moo & Yoo.
Olivia has lived with eczema for most of her life, battling painful flare-ups on her sensitive scalp and hairline. She spent years, and far too much money, trying countless products, searching for something that worked for her hair but did not aggravate her sensitive scalp. Many left her feeling sore, covered in hives and feeling self-conscious about how her skin looked and felt.
Suzie, her mum and a professional hairdresser, understood all too well. Years of shampooing clients with harsh salon products left her hands red raw, cracked and sore, whilst her own sensitive scalp reacted badly to many of the professional luxury haircare products she worked with every day. She often felt embarrassed showing her hands to clients and frustrated that even as a professional, she still couldn’t find a luxury salon haircare range that was both effective and gentle.


From Struggle to Solution
Together, they began exploring what it would take to create something different, products that felt luxurious, performed beautifully and were thoughtfully formulated with sensitivity and simplicity in mind. Moo & Yoo was born from personal
experience, but driven by a deeper purpose to care for people, the planet and to help others feel good in their own skin.
Beauty with Purpose
Sustainability is woven into everything we do as we strive to create luxury and eco-friendly haircare. Our products are bottled in luxurious, fully recyclable glass with aluminium lids. We are proudly B Corp certified and plant a tree for every online order through our partnership with One Tree Planted.

Nature Meets Performance
Suzie and Olivia spent years developing a range of luxurious, gentle formulas that are free from sulphates and parabens, yet still deliver salon-quality results without ever compromising on performance or style. At the heart of Moo & Yoo’s formulas are two exceptional ingredients rarely found in haircare and almost never combined.
Marula Oil
Rich in antioxidants and essential fatty acids, it deeply nourishes hair, adds shine, strengthens strands and protects against stress, without greasy residue.
Icelandic Moss
Naturally soothing, antimicrobial and anti-inflammatory, it calms irritation, protects the skin barrier and brings
gentle healing to sensitive scalps.
This unique pairing delivers salon-quality performance with a natural touch.
Perfectly Imperfect—Just Like You
Moo & Yoo is about more than ingredients, packaging or performance, it is about how you feel. Our own skin struggles taught us that beauty should never be about covering up, fixing or hiding. We know how hard it can be to feel confident when your skin is reacting, and how uncomfortable it feels when you are self-conscious.
We created Moo & Yoo to help people feel comfortable, confident and embrace being completely themselves, whatever that might look like. Because real beauty is not about transformation. It is about being perfectly imperfect and embracing every part of who you are.