Happy B Corp Month!
March is B Corp Month, a time to celebrate businesses that are using their position as a force of good. But what exactly is a B Corp, and why does it matter? In a world where conscious consumerism is becoming more and more important, understanding what a B Corp is can help us make more informed choices about the products that we are buying and using regularly.
At Moo & Yoo, we are proud to be part of this global movement, striving to make a positive impact on the world around us. So, have you heard the words B Corp used before but aren’t sure what it actually means? Let’s find out…
What is a B Corp?
Certified B Corporations, or B Corps, are businesses that meet the highest standards of social and environmental performance, accountability, and transparency. They are companies that balance profit with purpose, ensuring that they have a positive impact on their employees, communities, and the planet.
B Corp certification is not just about ticking boxes; it’s a rigorous process that evaluates a company’s impact across 5 key areas: Governance, Workers, Community, Environment, and Customers. From your supply chain practices to your employee wellbeing, every aspect is scrutinised to ensure the business is genuinely committed to making a positive impact.
Why Does B Corp Matter?
B Corp is about more than just making money – it is about making a difference. As consumers, we are becoming more aware of how our choices impact the world, and we want to support brands that align with our values. B Corps provide assurance, giving consumers the confidence that they are buying from companies committed to ethical and sustainable practices.
In a world where greenwashing is all too common, B Corp certification provides transparency and accountability. It sets a high standard that separates responsible companies from those who are simply just jumping on the sustainability bandwagon.
By choosing to support B Corps, you are helping to build a more inclusive and sustainable economy.
Moo & Yoo: Our B Corp Journey
Becoming a B Corp was a monumental achievement for us here at Moo & Yoo – one that allows us to proudly showcase the positive impact we are making on people and the planet. Founded out of frustration with harsh salon products and excessive plastic waste, we set out to create natural, sustainable hair and body care products that are gentle on you and the environment.
Our journey to B Corp Certification was a rigorous process, but it was worth every step. We are so proud to be one of the few beauty brands in the UK to achieve this status, proving that it is possible to create luxurious, effective products without compromising on ethics or sustainability.
How We Make a Positive Impact
Being a B Corp is about continuous improvement, and at Moo & Yoo, we are always striving to do better. Here are just a few ways we are making a positive impact:
1. Sustainable Packaging: We are committed to being plastic-free, using fully recyclable glass bottles and aluminium lids. Our SMART PACK principles ensure that our packaging is sustainable, modular, adaptable, responsible, and traceable.
2. Ethical Ingredients: Our products are made using fair trade Marula Oil and many Eco-Cert ingredients, ensuring that we are supporting sustainable farming practices and fair wages.
3. Carbon Neutrality: We plant a tree for every online order, offsetting our carbon emissions and helping to reforest our planet. Our goal is to become completely carbon neutral by 2030.
4. Supporting Our Community: We love to help our local community by organising litter clean-ups and supporting local charities such as Edinburgh’s Women’s Aid and MindOut.
5. Employee Wellbeing: We have implemented a 4-day working week, remote work flexibility, and an annual wellness retreat to support our team’s well-being.
Why It Matters to Us – And to You
At Moo & Yoo, B Corp is more than just a certification, it reflects who we are and what we stand for. It is about being transparent, responsible, and authentic. It is about showing our customers that they can trust us to do the right thing.
By choosing Moo & Yoo, you are not just buying a product – you are supporting a company that cares about its impact on the world. You are joining us on a journey to create a more sustainable, inclusive, and positive future.
Join The Moovement
B Corp Month is about celebrating businesses that are using their power to make a difference. It is about encouraging more companies to step up and do better. And it is inspiring consumers to make conscious choices that benefit people and the planet.
So, join us in celebrating B Corp Month by supporting B Corps, learning more about the movement, and making choices that reflect your values. Together, we can make a difference.
Happy B Corp Month!
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