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Ingredient Profile: Hydrolysed Wheat Protein

Ingredient Profile: Hydrolysed Wheat Protein

In the world of haircare, finding the right ingredients that not only nurture, protect, and strengthen your hair, but that also align with our values and core beliefs is crucial. At Moo & Yoo, we are dedicated to creating products that transform your hair in a healthy and natural way. One such ingredient that is used throughout our haircare range is Hydrolysed Wheat Protein.
What is Hydrolysed Wheat Protein?
Hydrolysed Wheat Protein is a naturally derived ingredient that is made from wheat grains. It is the vegan alternative to Keratin and is a powerhouse of amino acids and peptides, which are the building blocks of your hair. The protein is “hydrolysed”, meaning that it is broken down into smaller segments, allowing it to penetrate the hair shaft more effectively. This deep penetration repairs and nurtures the hair from within, leading to stronger, more resilient strands.
Benefits of Hydrolysed Wheat Protein
  • Strengthens Hair: It restores the natural structure of damaged hair, reducing brittleness and breakage.
  • Improves Elasticity: By enhancing the hair's ability to retain moisture, it increases your hair’s flexibility and allows your hair to endure more trauma without it snapping or breaking.
  • Adds Volume: It coats each strand, adding fullness and body to your hair.
  • Enhances Shine: It smooths the hair cuticles, leading to a glossy, vibrant appearance.

Moo & Yoo Products Featuring Hydrolysed Wheat Protein
At Moo & Yoo, we understand the importance of using high-quality ingredients that align with our values of sustainability and ethical production. That's why we've included Hydrolysed Wheat Protein in several of our products:
  • Miracle Conditioner: Our conditioner complements our shampoo by providing deep hydration and repair, leaving your hair soft, shiny, and resilient.
  • Miracle Milk: Our Miracle Milk is our hero product! It protects, transforms, and nourishes, whilst de-frizzing, de-tangling, and softening your hair.
  • Miracle Mask: Our Miracle Mask is the ultimate hair pampering experience. It banishes frizzy, dry ends, and leaves your hair visibly healthy and shiny.
  • Miracle Curl Cream: Our Miracle Curl Cream is perfect for activating and enhancing your curls whilst adding shine, fighting the frizz, and hydrating your hair.


By incorporating Hydrolysed Wheat Protein into our haircare products, we provide your hair with the natural nourishment it deserves. Not only does this ingredient help achieve stronger, healthier hair, but it also aligns with our mission to provide natural, sustainable, and ethical beauty solutions.
Embrace the power of nature.
The Moo & Yoo Team x

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