We are thrilled to share that Moo & Yoo is now officially B Corp certified! This milestone represents years of dedicated work towards sustainability, social responsibility, and making a meaningful impact. At Moo & Yoo, B Corp certification is more than just an achievement - it’s a commitment to uphold the highest standards for positive impact on both people and the planet.

What is B Corp Certification?

B Corp certification is awarded to companies that meet rigorous standards for social and environmental responsibility, transparency, and accountability. Unlike other certifications, becoming a B Corp requires a deep dive into every aspect of our business, from sourcing and packaging to how we treat our employees and engage with our community. This thorough process is what makes B Corp certification such a valuable mark of trust and integrity.

Every three years, B Corps must recertify, committing to ongoing improvements and pushing the boundaries of sustainable, ethical practices. Achieving this certification isn’t easy, but for us at Moo & Yoo, it’s an important step that aligns with our core values and inspires us to keep moving forward.

How Moo & Yoo Earned B Corp Certification

Our journey to B Corp certification was rooted in measurable, impactful actions that brought our values to life. Here’s what helped us achieve this milestone:

Aerosol-Free and Plastic-Free Packaging

Moo & Yoo has always been a pioneer in environmentally friendly packaging. Our products are packaged in glass bottles with aluminium lids, completely free from plastic and aerosols. Not only is this better for the environment, but it’s also safer and healthier for you. We believe in providing luxurious haircare without compromising on eco-consciousness, which means no plastic waste, no harmful aerosols—just beautiful, natural products in fully recyclable packaging.

Community Support and Social Responsibility

Moo & Yoo is rooted in the values of community support, giving back, and inclusivity. We actively support local charities such as Women’s Aid in Edinburgh and Mind Out, an LGBTQ+ mental health charity. Our team dedicates time to volunteer for community projects, including beach clean-ups and other local initiatives. As our business grows, we are committed to expanding our community contributions, supporting projects that uplift people and protect the environment.

Sustainable Ingredients: The Power of Marula Oil and Icelandic Moss

At Moo & Yoo, we believe that nature provides the best ingredients for haircare. Our commitment to sustainability extends to every ingredient we use, ensuring they are sourced from renewable, eco-friendly origins. Our Marula Oil is fair-trade and ethically harvested, known for its hydrating, rejuvenating properties that bring strength and shine to your hair without weighing it down.

Icelandic Moss, another star ingredient, is sourced from pristine environments and known for its antioxidant-rich, moisture-locking qualities. It gently nourishes and protects hair, providing a natural barrier against environmental damage and leaving hair soft and revitalised. These ingredients not only deliver luxurious results but also align with our commitment to conscious consumerism by supporting sustainable and ethical sourcing practices.

One Tree Planted for Every Order

To further our positive impact, we partner with One Tree Planted to plant a tree for every online order. Each tree contributes to reforestation efforts, helping to restore natural habitats and absorb CO2, making a direct impact on our environment. By partnering with a trusted reforestation organisation, we aim to make a meaningful difference in the fight against deforestation while giving our customers an easy way to contribute to global conservation with every purchase.

Listening to Our Customers

At Moo & Yoo, our customers’ voices play a vital role in shaping our products and practices. We actively seek feedback to ensure we’re delivering the highest-quality experience that aligns with your values. Recently, we sent out a customer survey to gather insights on what we’re doing well and where we can improve. The feedback has been invaluable in helping us shape future initiatives, from refining our product offerings to enhancing the overall customer experience. Your feedback isn’t just appreciated, it’s integral to our growth as a B Corp.

Governance: Prioritising Stakeholders Over Profit

The process we followed with Companies House involved amending our Articles of Association as part of B Corp’s “legal requirement.” This change commits Moo & Yoo to formally consider the impact of business decisions on all stakeholders, including our employees, customers, community, and the environment, rather than focusing solely on profit. By embedding this “stakeholder governance” model into our constitution, we ensure that these values are at the core of our business.

This legal change aligns our company with B Corp’s values of transparency, accountability, and positive societal impact. By making this commitment legally binding, we safeguard Moo & Yoo’s mission through any leadership changes or capital investments, ensuring a long-term dedication to social and environmental goals.

Commitment to Employee Well-Being

As a family-owned company, we prioritise a positive, balanced workplace culture. We’ve implemented a four-day work week to promote work-life balance, and we invest in our team’s wellness through annual retreats focused on relaxation, bonding, and personal growth. This supportive environment has led to zero conflicts and high satisfaction, reflecting our dedication to the well-being of our team and reinforcing the values at the heart of Moo & Yoo.

Why This Certification Matters to Us…and You

Becoming B Corp certified confirms that Moo & Yoo is committed to balancing purpose with profit, placing people and the planet at the heart of our decisions. 

Our journey is about continuously raising the bar for sustainability in the beauty industry, proving that luxury can be both beautiful and responsible. Thank you for being part of our mission to make haircare cleaner, kinder, and more conscious.

For ongoing updates on our sustainability journey, check out our Sustainability Report and read our blog, Why We Should Be Sustainable, to further your understanding of our motives.

Here’s to a greener future!

Love,
The Moo & Yoo Team